We're back — and every hotel that joins us in 2026 gets a free website

Hospitality was where this all started.

Before Covid, as Simply Marvellous, we looked after independent hotels and B&Bs across London. Websites, booking pages, the phones, the Wi-Fi, the printer nobody could get to work at 7am during breakfast service. It was hands-on, personal work with owners who knew every regular guest by name.

Then 2020 happened. Hotels emptied, and the suppliers who served them went with them. Ours did too.

We’re not going to dress that up. It was a hard few years for a lot of good businesses, and plenty of them didn’t make it back. We did, in a different shape and with different tools, and the hospitality industry never really left our thinking.

So: we’re back. This time as NXAPP, and with something we think genuinely helps.

Technology has moved faster than most hotels could follow

Here’s what we keep seeing when we talk to independent hoteliers.

The big chains have spent the last five years quietly rebuilding. AI answering guests at two in the morning. Booking engines that upsell the better room without anyone lifting a finger. Websites that load instantly and rank above everyone else. Review replies written in seconds.

Meanwhile an excellent eight-room B&B — better breakfast, better welcome, better location — is paying 15–20% commission to a travel site because its own website is eight years old and nobody answers the enquiry that came in at 11pm on a Saturday.

That gap has nothing to do with how good the hotel is. It’s a technology gap, and it’s widening every month.

That bothers us. Independent hotels are the interesting ones. They should be competing on the thing they’re actually good at — looking after people — not losing bookings because a chain has a better chatbot.

Introducing NX Hotels Connect

NX Hotels Connect is our answer: a brand-new website for your hotel, and AI that answers your guests on WhatsApp 24/7 with your real rates, and sends them to book direct.

It works the way guests already behave. Someone messages asking about a double room in November. The AI checks your live availability and your own prices, answers in seconds in your hotel’s tone of voice, and walks them to a direct booking. Anything unusual comes straight to you. No app to download, no form to fill in, no commission to anyone.

Around that sit the optional pieces — hosting and site care, your Google listing, an AI voice receptionist for the calls nobody can get to, guest re-marketing, booking engine and PMS connections. You add what earns its place and ignore the rest.

And the website is free for everyone joining us in 2026

Every hotel or B&B that comes to us during 2026 gets their new website designed and built free.

Not a template with your logo dropped in. A real draft, built with your hotel’s name, your rooms and your photos, ready within 24 hours, before you’ve committed to anything at all. If you like it, we’ll talk about putting it live. If you don’t, you’ve lost nothing but the two minutes it took to ask.

Why free? Partly as a thank you — the hospitality industry gave us our start, and it took the hardest hit of anyone in 2020. Partly because we’d rather show you what we can do than talk about it. And partly because we think a good independent hotel with a modern website and AI answering its guests can hold its own against anyone, and we’d like to prove it.

What we charge for is what comes after: looking after the site, hosting it, and the AI services you choose — month by month, cancel whenever. The full terms are on the page, in plain English, including what “free” covers and what it doesn’t.

If you run a hotel, or you know someone who does

Tell us the name of your hotel and we’ll build the draft. No obligation, no sales pitch, and a real person at the end of it.

See your free hotel website →

Or message us on WhatsApp: +44 7 366 247 007.

We’ve been away a while. It’s good to be back.