NX Hotels Connect for independent hotels & B&Bs

A brand-new website for your hotel. Free.*

Then let AI answer your guests on WhatsApp 24/7 — with your real rates — and send them to book direct.

  • 24/7guest replies
  • 0%commission
  • 24hwebsite live

We’re back. Formerly Simply Marvellous, serving London hoteliers before Covid — now smarter, with AI.

See your free new website

Answer four quick questions. Draft in 24 hours, no obligation.

Do you have a website at the moment?
Which hotel is the draft website for?

Member of a partner hotel association? Add your code for members’ offers. We’ll use your hotel’s name, photos and rooms so the draft looks like your hotel — not a template.

Where shall we send it?
Would you like someone from our team to call you?

No obligation, and we’ll only use your details to reply. See our privacy notice.

How it works

Your hotel, online — and replying instantly.

1

Guest messages on WhatsApp

From your website, your Google listing or the sign on your desk — no app to download, no forms to fill in.

2

AI checks your live rates with you

It answers in seconds with real availability and your own prices, in your hotel’s tone of voice. Anything unusual comes straight to you.

3

Guest books direct

They book with you instead of a travel site — so the commission stays in your pocket.

On your WhatsApp, in seconds

Hi! Any double rooms 14–16 Nov?

Yes — a Superior Double, £139 a night with breakfast. Best rate, booked direct. Shall I hold it?

Booked. Thank you!

Your rates. Your words. No commission.

Start free. Add what you need.

One free website. Then only what your hotel actually uses.

Every add-on is month by month. Start with one, add another when it earns its place, stop any time.

Free new website

£0brand-new site

  • Fresh, modern design built around your hotel
  • Your rooms, photos, prices and location
  • WhatsApp chat button on every page
  • Works properly on phones
  • Search-engine friendly from day one
  • Draft ready within 24 hours
See mine

Basic add-ons

£45/month each

Keeping the everyday things right.

  • SiteCareWebsite updatesText, photo and price changes whenever you need them — you email us, we do it.
  • HostShieldHosting, domain & backupFast UK hosting, SSL certificate, daily backups and your domain looked after.
  • LocalBoostGoogle Business & reviewsYour Google listing kept accurate, with photos and posts, and a monthly nudge for reviews.
  • MailSafeEmail & DNS careHotel mailboxes that actually arrive — SPF, DKIM and DMARC set up and monitored.
  • SeasonSwitchSeasonal refreshNew photos and offers for each season, Christmas, events and quiet periods.
  • ClearViewMonthly reportOne plain-English page: visitors, enquiries, calls and what to do next.
  • WorldPagesExtra languagesYour key pages translated for the markets your guests come from.
  • ListingSyncListings kept in stepGoogle, Bing, TripAdvisor and local directories showing the same details as your site.
  • SpeedCareSpeed & accessibilityRegular checks so the site stays quick and usable for everyone.

Premium add-ons

£79†/month each

Up to 25 rooms · 150 guest conversations a month included

The AI that answers guests and fills rooms.

  • WhatsApp Booking AI24/7 guest repliesAnswers guests day and night, quotes your live rates and walks them to a direct booking.
  • VoiceDesk AIAI voice receptionistPicks up when nobody can, answers the usual questions and takes the booking or a message.
  • ReturnGuestGuest re-marketingPolite follow-ups to past guests and unfinished enquiries — “come back for the Christmas market”.
  • DirectBookBooking engine & PMS linkDirect booking on your own site, connected to the system and channel manager you already use.
  • ReviewPilotReviews AIAsks happy guests at the right moment and drafts replies to every review for you to approve.
  • UpsellEngineExtras that sell themselvesOffers late checkout, breakfast, parking or the better room when guests are most likely to say yes.
  • OneInboxEvery message, one placeWhatsApp, email, Instagram and Facebook messages together, so nothing sits unanswered.
  • Concierge AIDigital conciergeCheck-in details, Wi-Fi, house rules and local recommendations, sent automatically before arrival.
  • PayLinkPayments & depositsSecure payment links, deposits and card details taken properly to cut no-shows.
  • DemandInsightEnquiry insightsWhat guests keep asking, which dates they want and where enquiries are being lost.

†For hotels up to 25 rooms, with 150 guest conversations a month included (fair usage). Each extra 25 rooms adds £30/month and another 150 conversations, up to 100 rooms; above 100 rooms, contact us for bespoke pricing. Our fee only — third-party costs (booking engine, PMS, phone numbers) are charged by those providers, and we’ll tell you first. See terms.

Member of a partner hotel association? Enter your member code on the form for members’ offers: first month free on every add-on, and your 3rd add-on half price. Add my code

Bespoke work — priced for your hotel

Bigger jobs are quoted, never guessed.

Some things depend entirely on your hotel, your town and your competition. Tell us what you’re after and we’ll come back with a straight price.

  • SEO campaign to compete for “hotel in…” searches
  • Google Ads and metasearch (Google Hotel Ads, Trivago)
  • Professional photography, drone and video
  • Brand identity, logo and print
  • Custom booking engine or unusual PMS integrations
  • Hotels over 100 rooms, several properties or a group rollout
  • Wedding, events or restaurant microsites
  • Guest Wi-Fi, networks and front-desk IT
  • Cyber security, GDPR and card-payment compliance
  • Copywriting and professional translation
Ask for a price
Want someone to run all your hotel’s technology? PMS, Wi-Fi, tills, security, suppliers and AI, with one accountable lead. Our Fractional IT Director for independent hotels, for a fixed monthly fee.Find out more

Questions

The things hoteliers ask us first.

Is the website really free?

Yes — the design and build of your new website cost nothing, and you see a draft before you decide anything. What we charge for are the optional monthly extras: looking after the site, hosting it, and the AI services. If you only want the website, that is fine. The full terms are at the bottom of this page.

What happens in the first 24 hours?

You send the form, we build a real draft of your website using your hotel’s name, photos and rooms, and we email you a link. There is nothing to pay and nothing to sign to see it.

We already have a website. Is this worth it?

Tell us what you have and we will build the draft anyway, so you can compare side by side. If yours is better, keep it — we will say so.

Does the price depend on the size of my hotel?

Only for the Premium AI add-ons. The £79 a month covers hotels of up to 25 rooms, with 150 guest conversations a month included. Each extra 25 rooms adds £30 a month and another 150 conversations, up to 100 rooms. Above 100 rooms we quote a bespoke price. The website and the Basic add-ons cost the same whatever your size.

Do you take commission on bookings?

No. Direct bookings through your own site and WhatsApp are yours. We charge a fixed monthly fee for the extras you choose, never a percentage of your rooms.

Does the AI make up prices or availability?

No. It answers using your live rates and availability, and anything it is unsure about comes to you rather than being guessed at. You decide what it may and may not say.

Do we need to change our booking system?

No. We work with the booking system, channel manager and PMS you already use.

Who is behind this?

NXAPP Ltd, a UK technology company — formerly Simply Marvellous, which looked after London hotels before Covid. Now we’re back, with AI.

I have a member code. Where do I use it?

Enter it in step 2 of the form above. Members of our partner hotel associations get the first month free on every add-on they choose, and their 3rd add-on at half price.

Ready to see your hotel’s new website?

It takes two minutes to ask, and 24 hours for us to build it. Then you decide — no obligation either way.

*Free website — the terms

  • What’s free: the design and build of a new website for one hotel or B&B, using content you supply (name, photos, rooms, prices and contact details).
  • What isn’t: your domain name, hosting, ongoing care and every add-on are optional paid services, charged monthly and cancellable at any time.
  • Seeing the draft costs nothing. There is no obligation to continue, and nothing to sign before you see it.
  • To go live the site needs a domain and hosting — ours as a paid add-on, or your own if you prefer.
  • 24 hours means one working day from receiving what we need from you (Monday to Friday, UK time).
  • Add-on prices are per add-on, per month, excluding VAT, for one property.
  • Hotel size. Premium add-on prices cover hotels of up to 25 rooms. Each additional 25 rooms, or part of 25, adds £30 a month to each Premium add-on, up to 100 rooms (£79, £109, £139 or £169 a month). Hotels with more than 100 rooms are priced individually — contact us for bespoke pricing. Basic add-ons are the same price whatever the size of your hotel.
  • †Third-party costs are not included. Some add-ons rely on other companies — a booking engine, your PMS, telephone numbers or payment processing. Those companies charge you their own set-up and running costs. We will always tell you what they are before anything starts.
  • Fair usage — 150 guest conversations a month. Each Premium AI add-on includes 150 guest conversations a month for every 25-room band (so 300 for a 26–50 room hotel). A conversation is all the messages with one guest within 24 hours, or one phone call. If you regularly need more, we’ll agree the extra with you first — never a surprise bill.
  • Your content stays yours. Photos and text you give us remain your property, and you confirm you have the right to use them.
  • Bespoke work — SEO, advertising, photography, integrations and similar — is quoted separately before any work starts.
  • Offers may change or be withdrawn. NXAPP Ltd, registered in England & Wales, company no. 09967160.
Tech Second OpinionTake the 2-minute check

Let’s talk

Tell us what you need.

Send us a message and the NXAPP team will get back to you.

We’ll only use your details to reply to your enquiry. See our privacy notice.